The AudioNotch Tinnitus Treatment Blog

Some of the other tinnitus sound therapy providers deliver their sound therapy via specialized, proprietary devices. In fact, their entire business model revolves around the perceived “value boost” that having a “special” proprietary device offers – the idea being that if the device is unique and expensive, then the therapy must be of high value and efficacy.

This is an illusion.

There is no reason why a special music player device would be required to deliver sound to a person’s auditory system. A good argument can be made for high quality headphones (to ensure that the correct frequencies are delivered reliably and without distortion) but there is essentially no reason why mass market MP3 players or a computer with an acceptable sound card cannot do the trick. The purpose of this device is to “lock down” the sound therapy to a particular device and necessitate the purchase of said device. That’s why some sound therapy providers need to raise millions in capital to have what amounts to a fancy MP3 player designed and then manufactured overseas.

At AudioNotch, one of our core values is accessibility, in the sense that we want Tailor-Made Notched Sound Therapy to be affordable. Particularly in this difficult economy, we want to keep our therapy as open as possible, so that you can use your own MP3 player (like an iPod or a cell phone), or your existing computer.

Best,
AudioNotch